wgsn:

Louise Gray defines why buyers and press are drawn to London as a creative fashion hub,  said our senior catwalk editor, Sue Evans, after the designer’s #LFW show yesterday. 

She embodies all that the international fashion audience love about LFW; with an idiosyncratic vision and series of irreverant tongue-in-cheek looks that march to their own beat.

The result links perfectly with our Hyperculture macro trend - a collection more about layering a mishmash of pattern and colour together, rather than any one item, with silhouettes providing a canvas for Gray’s technicolour collage. 

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